We Are Red
We Respect. We Believe. We Inspire.
We were approached by Sport Wales to brand and launch an important campaign to ‘turn Wales red’ to show support for the Welsh athletes representing the nation at the 2018 Commonwealth Games in Australia.
The aim was to build awareness of the upcoming competition and reach out to Primary and Comprehensive Schools in particular to show our support as a nation and inspire the next generation of Welsh athletes.
The brand was naturally built around Wales’ signature colour – Red and was created using a custom-made brush hand type and bold red brush strokes over high contrast black and white photography to accentuate the colour and create movement within the brand.
The brand was then used to create a bold social campaign to spread the message of support and pride across the nation.
Our talented athletes went on to win 8 Gold Medals, 12 silver and 13 Bronze – Go Wales!
Sport Wales - We Are Red Campaign
Social Campaign Branding
Social Media Skins