Keeping people and community at the heart of every design.
Our relationship with Sport Wales began back in 2016 when we started working together on their corporate branding. A company with rich history and culture, Sport Wales’ impact on communities and individuals across the country makes for a massively rewarding collaboration.
The scope of work ran big and small; from brand assets such as stationery, document templates, slide decks and presentations to more intricate projects, such as printed and digital versions of the bilingual annual report, business plan and accounts booklets.
The key in the delivery of this wide range of work was ensuring consistency of brand, adhering to the guidelines laid out by the previous agency. But we have also worked with Sport Wales to fill any gaps within brand guidelines, helping build a well-rounded and solid document for the organisation to utilise well into the future.
The beauty of keeping brand guidelines open in this way and seeing them as a ‘live, ever-growing document’ instead of hard and rigid rules allow the organisation to use their brand as creatively and innovatively as possible.
After forming a solid relationship over the years with Sport Wales, we were recently given the unique opportunity to work with them collaboratively on the strategy and creative direction for a new internal marketing campaign. The aim was to realign the organisation’s values in the eyes of their staff and stakeholders.
With Sport Wales’ strategic objectives in the forefront of our mind, we were able to creatively translate and deliver these goals into video for distribution internally throughout the organisation, securing maximum impact and engagement.
Our work with Sport Wales continues on various projects across print, web and social media, all of which support and encourage engagement in sport in Wales, enabling it to thrive.
Our main objective is to boost engagement not only with sports professionals and people who work within the industry, but also individuals within the local and wider communities.
With community and people at the heart of every design, the visuals are ‘aspirational but attainable’, encouraging people from all walks of life to think, “I can do this”, “I want to do this”, “This is for me”.
UX UI Design