Boosting reach through a quality lifestyle publication.
Our relationship with estate agency, Peter Alan, goes back four years when we refreshed and developed their brand with a reinforced colour palette and gradient, icon set, corporate typeface and new concept for sale boards and marketing collateral with a unique rounded corner.…
A year later, we were approached again to restyle and conceptualise a project for Peter Alan’s sister brand; PA Black. We were introduced to Distinctive Magazine. PA Black had already established itself as a ground-breaking force within the upper-end of the Welsh residential sales market, and needed to further boost its reach and standing within Welsh communities with a seasonal lifestyle publication that also showcased their newest properties in a stylish way.
Distinctive as a lifestyle publication provides a refreshing combination of intelligent design, aspirational photography and region-specific editorial that sets it apart from other local ad-heavy magazines. Emphasis has also been put on the quality of print and finishing processes, leading to the now signature foiled or Spot UV logo on the front cover.
In 2015, PA Black was crowned the UK’s Prestige Estate Agency of the Year and thanked designdough for our help in achieving this status. We continue to work closely with PA Black quarterly, providing art direction for Distinctive with article concepts, photographic styling, and editorial and cover layouts in-keeping with the brand.
PA Black Estate Agency